Can Live Chat Help Nonprofits Market Their Cause Better?

We get it – you have a great website. It probably does a great job communicating your vision & values and also has a modern, elegant design that wins hearts and eyes. In other words, your website is a lead magnet – or, is it?

Think about it. Those leads that you had expected to come flooding in don’t seem to be anywhere – and the few that do come, don’t convert. So what’s the deal here? Are you missing something? Something important?

Well, as it turns out, you probably are.

Too many organizations push live chats to the back-burner. You can think of that tiny chatbox on websites like a magic pill for boosting leads. After all, 79% of customers prefer live chat, while 35% more people made a purchase online after using live chat. But, is live chat only meant for businesses? Not nearly. Below, we list a few of the ways in which live chat helps your nonprofit to market its cause better.

1.        Increases Visibility of Your Nonprofit:

For starters, when your visitors use the live chat feature, it increases the amount of time they spend on the website, which is key to improving your website’s rank on Google and thus, its overall visibility. This makes it easier for people to find your website online. Secondly, high-quality live chat delivered by professional agents makes your visitors keep coming back for more, thereby facilitating repeated visits to your website. This further helps your website earn brownie points with leading search engines like Google and Safari!

2.      Saves Time, Money & Effort in Promoting Your Cause:

Imagine your team handling every visitor query on their own – they would have no time or energy left to attend to things that are more important! Further, many of these queries are repetitive. Answering the same questions by pumping out the same responses is a colossal waste of your limited time, talent and budget. Further, a majority of these questions are probably already answered in your FAQs, which can be seamlessly converted into chat scripts.

3.      Enables Personalized Communication for Your Nonprofit:

Live chat is the perfect way to establish meaningful interactions with your website visitors, which in turn, lays the foundation for strong interpersonal relations in the future. Trained agents use the live chat tool to talk to potential donors about your vision and cause and address any questions they have. Every interaction with visitors and potential donors can be tinged with a personal touch if you have the live chat feature integrated into your website and the right agents powering it. This will not only help your nonprofit gain popularity but will also earn you donor confidence and digital eyeballs. So there you have it – the top 3 ways in which you can use live chat to help your nonprofit market its cause better. At Kprise, we offer professionally managed live chat and voice chat solutions custom-built for. To step up your nonprofit’s website engagement to the next level, get in touch with us today! Learn more about our services