Why Your Nonprofit CRM Should be Integrated with Your Stakeholder Engagement Tools

Introduction: The Biggest Challenge of Single-purpose Tools

You use your website to tell your nonprofit story. An email management software is used for your email campaigns and databases, while you maintain your other contacts and leads in a spreadsheet. Further, your online donations tool maintains a separate and yet redundant database of donors that rarely gets updated, even as your social media accounts do the job of spreading the word about your work and collect useful leads on the go. You probably have a basic CRM too, but that works in silos and is rarely accessed by your team as they don’t see much value. This is because all of this information is scattered and not integrated with your CRM for optimum utilization. 

Does this sound familiar to your current situation? 

If you are like most small and mid-sized nonprofits, you have probably fallen into the trap of using multiple tools to address the same problem in multiple, confusing ways. Integration and personalization of diverse stakeholder-facing interfaces like websites, social media, email management tools, etc. should happen through a single window – and this window should ideally be your CRM – it lies at the heart of any successful nonprofit organization. 

Here are the top 3 reasons why such integration helps:

1. Ensures a single, unified view of each lead:

Having a unified view of each of your leads in a fully-integrated and customizable CRM like MyPass CRM by Kprise can go a long way in saving your time, money and headache. For example, you can easily and quickly act on information like – Is a particular lead a potential or existing donor? How often do you engage with this lead? What kind of content and communication strategy is best for engaging with her/him? What kind of partnership opportunities can you mutually explore? Can she/he help you with referrals and connections?

2. Reduces communication lapses:

Communication lapses are a real spoilsport when it comes to good stakeholder engagement. It usually happens when you don’t engage them regularly – imagine receiving a really great email from an organization and then receiving the next one a year later! A good CRM with integrations, alerts, and notifications, can go a long way in preventing such lapses. It can also help in organizing your touchpoints with a lead and adopt a systematic approach to relationship building and engagement at scale.

3. Gives you a higher return on your investment, faster:

Since nonprofits operate on a tight budget, making every dollar count is a no-brainer. But, with traditional and siloed CRMs, this is only wishful thinking. At Kprise, we make the CRM-ROI a priority. Thus, our CRM is designed to become your one-stop hub for leads management, engagement, and tracking. We make this happen through highly customizable features and APIs that help you interconnect databases, workflows and various interfaces like websites, social media, and online donation tools seamlessly, easily and quickly. 

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