Overview
Thinkific is an online course platform focused on creating, marketing and selling digital education.
Key Features
✓Course creation✓Ecommerce✓Memberships✓Assessments✓Certificates✓Marketing✓Analytics
Pricing
Thinkific’s monthly plans are $49 (Basic), $99 (Start), $199 (Grow) and $499 (Expand). A price increase effective August 13, 2026 changes Basic to $54, Start to $109 and Grow to $219/month; Expand remains $499/month.
From our research · checked 25 October 2026
- Publishes a price
- Partly · lowest printed: $82 (Start plan, per month, billed annually ($984/yr); $109/mo billed monthly) · pricing page
- 100 users, per month
- $82 billed annually (Start plan, per month, billed annually ($984/yr); $109/mo billed monthly). Computed from the pricing page, not a quote.
- AI features shipped
- 6 of 12: Course generation, Quiz generation, Learner assistant, Recommendations, AI analytics, Admin assistant. Vendor's AI page
- AI pricing
- Higher tier only · Thinker AI 'currently available on Thinkific Plus plans only' (contact sales); AI outline/landing page tools not assigned to a plan on the p...
Source: our LMS Pricing Index and AI in the LMS index, both read from the vendor's own website and re-checked quarterly.
Pros & Cons
＋ Pros
✓Course selling
✓Ecommerce
✓Creator-friendly
✓Marketing
－ Cons
✕More creator-focused
✕Less suited to complex enterprise LMS requirements
Conclusion
Thinkific is a strong choice for online course businesses. Organizations needing a full LMS for certification, association or corporate learning may also consider MyPass.