Overview
Thinkific is an online course platform focused on creating, marketing and selling digital education.
Key Features
✓Course creation✓Ecommerce✓Memberships✓Assessments✓Certificates✓Marketing✓Analytics
Pricing
Thinkific’s monthly plans are $49 (Basic), $99 (Start), $199 (Grow) and $499 (Expand). A price increase effective August 13, 2026 changes Basic to $54, Start to $109 and Grow to $219/month; Expand remains $499/month.
Pros & Cons
＋ Pros
✓Course selling
✓Ecommerce
✓Creator-friendly
✓Marketing
－ Cons
✕More creator-focused
✕Less suited to complex enterprise LMS requirements
Conclusion
Thinkific is a strong choice for online course businesses. Organizations needing a full LMS for certification, association or corporate learning may also consider MyPass.